Nexoryx Marketing Intelligence

Understand what's driving marketing performance — and what to do next.

Connect advertising, analytics, CRM and commerce data to detect performance changes, investigate the drivers behind them and prioritise the actions most likely to improve growth.

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Marketing Intelligence

Live

Revenue

£334.2k↓11.4%

ROAS

3.1×↓18.4%

CPA

£38.40↑22.3%

Nexoryx detected

Paid social efficiency deteriorated after a landing-page change reduced checkout conversion.

The data isn't the problem.

Knowing what it means is.

ROAS changes without an obvious reason

Acquisition costs rise without a clear driver

Channel performance conflicts across ad platforms

Attribution is fragmented across systems

Teams spend hours assembling cross-channel reports

Budget decisions get made reactively instead of on evidence

From signal to decision.

Every Nexoryx intelligence product runs on the same underlying model.

Connect

Google Ads, Meta, GA4 and Shopify in one view

Detect

ROAS drops 18% week over week

Understand

Checkout conversion fell 17% after a landing-page change

Decide

Fix conversion before increasing spend

Forecast

Compare reallocating £10K to retargeting vs. prospecting

Act

Ask Captain AI or simulate the reallocation

Product experience

See Marketing Intelligence in your workflow.

Marketing Intelligence

Live

Revenue

£334.2k↓11.4%

ROAS

3.1×↓18.4%

CPA

£38.40↑22.3%

Nexoryx detected

Paid social efficiency deteriorated.

Root cause

Checkout conversion declined 17%

Landing-page performance changed after a recent update, reducing completed purchases from paid traffic.

Recommended action

Resolve the conversion issue before increasing spend.

Estimated opportunity

+£29K

Confidence91%

Core capabilities.

Cross-channel Performance Intelligence

Paid media, analytics and commerce performance are connected and compared in one place, so a change in one channel is never read in isolation from the rest.

Cross-channel Performance Intelligence

Paid media, analytics and commerce performance are connected and compared in one place, so a change in one channel is never read in isolation from the rest.

Campaign Intelligence

Campaign and creative-level changes are detected automatically, surfacing underperformance before it shows up in a monthly report.

Campaign Intelligence

Campaign and creative-level changes are detected automatically, surfacing underperformance before it shows up in a monthly report.

Attribution & Revenue Intelligence

Nexoryx traces which activity actually contributes to revenue, rather than relying on a single platform's self-reported view of credit.

Attribution & Revenue Intelligence

Nexoryx traces which activity actually contributes to revenue, rather than relying on a single platform's self-reported view of credit.

Budget Optimisation

Spend that is underperforming relative to the rest of the account is flagged, along with where reallocating it is likely to perform better.

Budget Optimisation

Spend that is underperforming relative to the rest of the account is flagged, along with where reallocating it is likely to perform better.

Root Cause Analysis

When ROAS, CPA or conversion changes, Nexoryx traces the change back through the connected systems it came from.

Root Cause Analysis

When ROAS, CPA or conversion changes, Nexoryx traces the change back through the connected systems it came from.

Marketing Forecasting

Compare the likely outcome of a budget shift or channel change against your actual performance data before committing spend.

Marketing Forecasting

Compare the likely outcome of a budget shift or channel change against your actual performance data before committing spend.

Connected data.

Marketing Intelligence connects advertising platforms, web analytics and commerce data, so campaign, channel and revenue performance are read together instead of reconciled by hand.